In light of Facebook’s recent privacy woes, the company today pledged to take a meaningful step in righting past wrongs by shutting data brokers out of its multi-billion dollar ad platform. Facebook’s product marketing director Graham Mudd had this to say: We want to let advertisers know that we will be shutting down Partner Categories. This product enables third party data providers to offer their targeting directly on Facebook. While this is common industry practice, we believe this step, winding down over the next six months, will help improve people’s privacy on Facebook. The plan centers on third-party brokers like…
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