Micro experiences are just as important as the design of your logo

A couple of years ago I needed a new health plan ahead of the yearly enrollment period. Lured by impressive branding and a slogan on a subway advertisement, I logged onto the homepage of a well-known insurance company. This company, well known for pedaling a “fresh” approach. Unfortunately, did not deliver this brand promise. My digital experience on their platform was marred by a labyrinth of confusion. After toggling through menu after menu, I struggled to find what I needed and left the site, and this insurance company lost a potential customer. Now, technically there was nothing wrong with their…

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The best blender

By Christine Cyr Clisset and Lesley Stockton This post was done in partnership with Wirecutter. When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full arti...

Robo Wunderkind wants to build the Lego Mindstorms for everyone

Lego Mindstorms have paved the way for many programmable toys. And Austrian startup Robo Wunderkind is building a new kind of Lego-like programmable kit. The startup first launched on the TechCrunch Disrupt stage and just raised $1.2 million (€1 million) from SOSV, Austrian Federal Promotional Bank and multiple business angels. Compared to many programmable toys […]

After Math: The week of living dangerously

It was a chaotic week in the tech world, even before the YouTube HQ shooting. Apple's pushing its luck by pushing its Mac Pro release to next year, Russia's mail delivery drone barely got off the ground, and Scott Pruitt's EPA is doing its best to su...

It’s the 24/7/365 business school for becoming the mega-entrepreneur you’ve always wanted to be

Staying current and open to new strategies and philosophies is what keeps top executives at the top. You can open yourself up to the full scope of running and expanding an enterprise with this truly massive eduCBA Business & Entrepreneurship Lifetime Subscription Bundle. It’s yours right now for over 90 percent off — just $29 from TNW Deals.

Original Content podcast: Netflix’s ‘Queer Eye’ revival feels surprisingly heartfelt

Netflix’s revival of Queer Eye transports five gay men around Georgia, where they remake the lives of individuals in sore need of their assistance. Each member of the “Fab Five” has their own specialty — food, fashion, grooming, design and culture. This might sound like just another reality show, but as one of the Fab […]

Perform. Consistently.

NBC Olympics delivers the 2018 Olympic Winter Games with Cisco. To learn more, visit http://cs.co/nr0403b.

EVGA at PAX EAST - DAY 4!

Multistreaming with https://restream.io/

EVGA at PAX EAST - DAY 4!

Multistreaming with https://restream.io/

Apple faces patent lawsuit over Watch's heart rate sensor

Apple Watch's heart rate sensor is built on stolen tech -- that's what a lawsuit filed against the company is claiming, at least. A Michigan-based health startup called Omni MedSci is accusing Cupertino of using technology on the Watch that infringes...

SurvAIllance

You may not be aware that the rough consensus in the tech community is that Cambridge Analytica were almost certainly bullshit artists. Oh, don’t get me wrong, what they tried to do, and/or claimed to do, was super shady and amoral and would have been ruinous to reasonable informed democracy if successful. But I have […]

The Backlash Over Sinclair Broadcast Group's Conservative Content Tops This Week's Internet News

Last week social media spent an awful lot of time talking about old media. Twist!

You can’t force workplace culture

Websites and publications tailored for entrepreneurs and the startup crowd are saturated with articles and guides on how to create the ‘perfect’ company culture; everything from redesigning offices to throwing more team parties. As a company executive in previous ventures, I often observed my employees at these “company bonding” events and wondered, is this working? The truth is that a company culture isn’t something that can be forced. An organic process of evolution within a company is a far more successful way to build a strong workplace culture than a top-down approach. A motivated workplace with cohesive teams is a…

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The Facebook Debacle Proves It’s High Time for Stronger Privacy Laws

Opinion: The Cambridge Analytica scandal makes it clear: The US needs to pass a privacy law that gives consumers the protections they deserve.

Uber avoids ban in Egypt over taxi driver lawsuit

Uber has faced more than a few service shutdowns over legal issues, but it just dodged a bullet in Egypt... at least, for a while. A court has negated a decision that would have suspended the licenses of both Uber and its local rival Careem for alleg...

New Brain Maps With Unmatched Detail May Change Neuroscience

A technique based on genetic bar codes can easily map the connections of individual brain cells in unprecedented numbers. Unexpected complexity in the visual system is only the first secret it has revealed.

When Will Self-Driving Cars Be 'Ready'?

The vehicles will need updates—forever.

An academic ethical review could have prevented the Cambridge Analytica breach

When the Facebook data of 50m users was collected by Cambridge academic Aleksandr Kogan, his actions reportedly came to the attention of colleagues who regarded his subsequent use of the data as unethical. The university revealed that Kogan had unsuccessfully applied for ethics approval in 2015 to use data collected on behalf of GSR, a commercial enterprise he set up, for use in his academic research. He was reapplying for approval when Facebook requested that the data he had gathered be deleted. These applications are currently the focus of a freedom of information request. Responses to the Cambridge Analytica controversy…

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Fledging space startups are finding a niche in very low Earth orbits

In The Art of War, Sun Tzu famously advised, “When the enemy occupies high ground, do not confront him.” But disruptive startup companies are famously irreverent, and so perhaps it is no surprise that scrappy new space ventures are challenging the Old Guard in orbit by doing the unthinkable: attacking from below. Two cornerstone satellite services — telecommunications and Earth observation — are being reinvented by companies willing to boldly go lower than their firmly encamped competitors into orbits that were previously considered undesirable. There is a very special satellite orbit 36,000 km away called geostationary orbit that is geometrically ideal…

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7 realistic use cases for VR we haven’t explored deeply yet

The Ancient Greeks were one of the first peoples to examine the nature of reality. Parmenides, a pre-Socratic Greek philosopher, talks about reality as a phenomenon in which change is impossible and existence is timeless, necessary and uniform. Our conception of reality has most definitely come a long way since then. One of the big questions we find ourselves asking in the modern era is, ‘is reality a singular phenomenon or are there multiple realities?’ Moreover, ‘can we create our own?’ Virtual Reality (VR) is perhaps the closest we have come to create an artificial world that we can interact…

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