Tuesday, 17 April 2018

The Eminem AR show

With the debut of his Eminem Augmented app at Coachella last night, hip hop’s not-so-merry prankster took the (somewhat revolutionary) step of embracing the machine that so many musicians have raged against — by building an experience that actually enhances the way modern fans see live music. Rather than fighting the mobile phone phenomena, which has […]

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