Saturday, 7 April 2018

YouTube’s new ad rules will drive creators to Twitch


YouTube has had a bit of a rough time recently. With concerns around inappropriate content and brand safety mounting, the platform has taken a few arguably necessary and cautious steps to protect its users. The latest move is that the platform has pulled the plug on displaying ads on the videos of those with under 1,000 subscribers and 4,000 hours of watch time in the last year to prevent ‘bad actors’ from misleading and exploiting the system.    But whilst there is incredible pressure for YouTube to ‘clean up,’ and tighten restrictions, there is concern among creators that the new…

This story continues at The Next Web

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