Tuesday 19 June 2018

How Ring went from Shark Tank reject to Amazon’s $1B acquisition


Just five years ago, wireless doorbell company, Doorbot — now Amazon’s billion-dollar Ring — was a team of eight struggling to make ends meet in CEO Jamie Siminoff’s Pacific Palisades garage. Desperate for investment, Siminoff took a gamble and applied for season five of ABC’s ‘Shark Tank,’ where he’d try to convince several multi-million dollar tycoons to invest in his concept. As Siminoff explains on his blog: “We had a good product and a great mission ‘to reduce crime in communities,’ but that alone wasn’t getting us where we needed to go. We applied to Shark Tank with the hope that…

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