Google and Mastercard reportedly teamed up to track offline sales

Last year, Google launched a tool called "store sales measurement" that can tell whether an online ad is effective based on real-world purchases in the US. The tech giant didn't expound on how it built the tool and how it works -- now, a Bloomberg re... https://ift.tt/2wsitfw Mariella Moon August 31, 2018 at 09:00AM