Always on the lookout for novel ways to attract teens, Facebook purchased viral polling app TBH last October. The app fell well short of anything innovative but did manage to snag an estimated 2.5 million users, mostly teens, just a few months after its launch. While it’s easy to point to as a failure — Facebook shuttered the app last month due to “low usage†— the purchase price of the app (less than $30 million) may end up paying dividends down the road. Facebook, as has been well-documented in recent years, is losing boatloads of teens to competitors. While…
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https://ift.tt/2vscXJu Bryan Clark August 08, 2018 at 09:00PM
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