Pandora introduces capabilities for shorter, more personalized ads

Pandora announced three new capabilities for advertisers today — the ability to dynamically assemble different audio ads for different listeners, the ability to sequentially target ads so that they fit together into a larger strategy and shorter ad formats that range from four to 10 seconds in length. Claire Fanning, Pandora’s vice president of ad […] https://ift.tt/2LD2O25 Anthony Ha August 28, 2018 at 06:01PM