Google has quietly been providing select advertisers a “stockpile†of offline credit card transaction data. After a four year negotiation, Google and Mastercard reached a deal that would pay the latter millions in exchange for coughing up data on its card holders, according to a Bloomberg report. Google then packaged the data into a new tool, called Store Sales Measurement, that allowed its customers to track whether online ads turned into real world retail sales. Neither company informed its users of the arrangement. For Mastercard, that means the bulk of its two billion customers have no knowledge of the behind-the-scenes…
This story continues at The Next Web
Or just read more coverage about: Google
https://ift.tt/2PrI4wy Bryan Clark August 31, 2018 at 06:00PM
No comments:
Post a Comment