Ecommerce is ignoring people with disabilities — here’s how it should change

In a time where a million different worthy causes are vying for our attention online, it’s impressive to note that World Wildlife Fund of Canada recently pulled off one of its most successful fundraisers of all time, bringing in over $21 million in revenue for the year. How did they do it? Not through a big marketing push, or a campaign tugging at the heartstrings of existing donors. They simply improved the accessibility of their website. Some updated tags on the backend, and a new mobile-friendly design, and suddenly, the “Donate Now” button was blowing up — along with the…

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https://ift.tt/2OrH9A4 Ben Crudo October 14, 2018 at 12:00PM