GDPR has cut ad trackers in Europe but helped Google, study suggests

An analysis of the impact of Europe’s new data protection framework, GDPR, on the adtech industry suggests the regulation has reduced the numbers of ad trackers that websites are hooking into EU visitors. But it also implies that Google may have slightly increased its marketshare in the region — indicating the adtech giant could be winning […] https://ift.tt/2NzapiZ Natasha Lomas October 10, 2018 at 03:00AM