New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads — to get […] https://ift.tt/2RfzcvB Sarah Perez October 01, 2018 at 12:02PM