In a bid to continue growing its audience against the odds, Snap is looking beyond the west to India, one of the largest markets for online services right now. To that end, it’s hired its first executive to head up operations in the country. India has nearly half a billion internet users, and hasn’t been a major priority for Snapchat thus far. But it’s grown 75 percent year-on-year, with 55 percent of its audience being women. The arduous task of building Snapchat’s audience in India has fallen to Raheel Khursheed, former head of news partnerships and government for Twitter India.…
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https://ift.tt/2Cr77gx Ivan Mehta October 05, 2018 at 03:00AM
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