The tactics behind The Athletic’s breakout success in sports subscriptions

Local newspapers may be shuttering and people may be consuming most news on social media, but don’t tell Alex Mather that a subscription news publication can’t grow like a unicorn startup. His 2-year-old sports publisher The Athletic has gained over 100,000 paid subscribers (60 percent under age 34) and has a 90 percent retention rate. Having […] https://ift.tt/2AFrO6n Eric Peckham October 31, 2018 at 06:00PM