For startups, the appeal of enterprise clients is not surprising รข€” signing even one or two customers can make an entire business, and it can take just a few hundred to build a $1 billion unicorn company. But while corporate counterparts increasingly look to the startup community for partnership opportunities, making the jump to enterprise sales is far more complicated than scaling up the strategy startups already use to sell to SMBs or consumers. Hear from enterprise leaders at Okta, SAP, and VMware as they address how startups can adapt their strategy with the needs of the enterprise in mind. Sponsored by SAP. TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news. Subscribe to TechCrunch today: [http://bit.ly/18J0X2e](http://bit.ly/18J0X2e)
https://ift.tt/2zZAdAu TechCrunch September 07, 2019 at 02:41AM
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