The Adobe Summit is currently underway in Las Vegas, and 13,000 attendees received the message that we are now buying experiences rather than products and that consumers prefer a personalized experience. However, with the General Data Protection Regulation (GDPR) legislation on the horizon, combined with an increasing suspicion of any brand that creepily uses our data, some might argue the news is a little too close for comfort to the recent Facebook controversy. Ironically, it seems many of us have a love/hate relationship with personalization. On the one hand, some will find their personal data being used as a marketing…
This story continues at The Next Web
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