Fledging space startups are finding a niche in very low Earth orbits

In The Art of War, Sun Tzu famously advised, “When the enemy occupies high ground, do not confront him.” But disruptive startup companies are famously irreverent, and so perhaps it is no surprise that scrappy new space ventures are challenging the Old Guard in orbit by doing the unthinkable: attacking from below. Two cornerstone satellite services — telecommunications and Earth observation — are being reinvented by companies willing to boldly go lower than their firmly encamped competitors into orbits that were previously considered undesirable. There is a very special satellite orbit 36,000 km away called geostationary orbit that is geometrically ideal…

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