The AURA Band is a fitness tracker that rewards users for staying active

From big names like Fitbit, to smaller outfits like Huami’s Amazfit, there’s no shortage of companies offering wearable devices that promise to track movement and activity. One interesting take on this familiar paradigm is the AURA Band, which is currently in the middle of a crowdfunding campaign. The AURA Band focuses on real-time information about activity and your body’s state, allowing you to make actionable decisions about your health. The tool combines an activity tracker and a heart-rate monitor (standard fare on any fitness band worth its salt) with something it calls “bioimpedance analysis,” which allows the user to take…

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