Sub-brands are the new weapon in China’s smartphone war

One of China’s top smartphone brands Vivo appears to have joined its fellows Oppo, Huawei and Xiaomi in setting up a new sub-brand as a softening market and heightened competition at home drive players to venture upon their original reach. A new smartphone brand called iQoo made its debut on Weibo, China’s answer to Twitter, on […] http://bit.ly/2N2qO0K Rita Liao February 12, 2019 at 06:00AM